The Trust Equation

The reason someone will buy from you is not because you figured out how to game the system or because of SEO.
People buy from people they trust.

Here is the equation for trust I outlined in my e-book.

Trust=CxRxI/S

Credibility: What’s your story?
Reliability: Are you consistent?
Intimacy: Are you being you?

Now these don’t matter if your just doing it for your self.

Self: Who are you helping?

Originally published at Jean-Luc Boissonneault.